Growing baby’s skin loses moisture more quickly than adult’s skin and needs gentle care. So we have specially designed these products with moisturizers to help keep his skin nourished as he grows. Johnson's baby milk cream is enriched with natural milk extracts and vitamin e to help replenish moisture to leave skin feeling baby soft. It’s fast absorbing formula contains rich emollients that help moisturize and preserve skin’s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. Studies show that enjoyable and familiar scents have been proven to improve mood, calmness and alertness. A mother’s loving touch and johnson's baby cream’s mild fragrance can help in awakening your little one’s senses to make her feel fresh and help in her growth. Moms trust johnson's - always mild, gentle and effective.